In this Advertising Blueprint for Small Business Success, Loud & Clear Marketing gives you a broad overview of how to approach content creation. This is NOT a book that lays out the technical side of advertising (there are plenty of other places that do that). Instead, we look at things like the psychology behind why audiences respond to ads, the importance of audience building (and how that can affect whether people pay attention to your ad), the importance of building and consistently sticking to your brand, the psychology behind color, as well as some general design tips.
Having been trained in political and issue advertising, Deb Haynes Swider brings a unique perspective to the subject. She looks beyond standard advertising practices to what motivates audiences to respond to content, and gives you tips to integrate into your advertising content to make it more effective – and more efficient.