Blogs
Prepare Without Panic
Three Tips to Prepare for COVID-19 It’s official: The World Health Organization has declared that the COVID-19 virus, commonly known as the coronavirus, is now a global pandemic. Health officials are urging individuals, institutions and governments to take immediate,...
Metrics & Measurables: How You Know Your Marketing Is Effective
When marketing a business or doing public relations for a non-profit, the one thing that matters most when the rubber meets the road is the answer to the question: Are your key messages actually getting across…and actually compelling people to act? Granted, maybe...
Top PR & Marketing Trends: Trend One
Loudoun Clear Marketing is pleased to debut a new five-part series of blog posts discussing the most important trends in public relations and marketing. Part One: The Fading Line Between Marketing & Public Relations Public relations in 2019 is much different than...
Top Trends In PR & Marketing: Trend Two
Part Two: Public Relations Needs To Drive Compelling Content This is the second blogpost in our five-part series discussing the most important trends in public relations and marketing. Nowadays, if you’re in the public relations business, you’re in the content...
Top Trends In PR & Marketing: Trend Three
Part Three: Multi-Channel, Cross-Channel, Omni-Channel: The Best Ways To Build Relationships With Your Target Market This is the third blogpost in our five-part series discussing the most important trends in public relations and marketing. If your company needs an...
Top Trends In PR & Marketing: Trend Four
Part Four: Influencer Marketing On the Rise This is the fourth blogpost in our five-part series discussing the most important trends in public relations and marketing. Over the past few years, a new word has been introduced to the lexicon of marketing and public...
What is Public Relations? Cutting Through the Confusion.
Over our many years as a Public Relations & Marketing agency serving clients across the country, clients often ask us, “Exactly what is Public Relations (PR)?” Many people think they know what PR is: working with the media and not much else. They think we call...
Grand Openings, Galas & Fundraisers
Make the Most of Your Marketing Strategy with LCM Events “Eat the Frog” Grand Opening Event Remember ‘Show-and-Tell’? Standing up in front of your classmates, showing them a favorite stuffed animal, or a toy that Santa brought, maybe an “All About Me” poster? ...
Becoming a Thought Leader on LinkedIn
How To Post On The World’s Most Popular Business Networking Site To Demonstrate Professional Leadership and Go-To Expertise There are “show-offs” and then there are people who are just really good at what they do. They have earned the right to “show-off” and become...